Chocolicious– Irresistibly Delicious makes chocolates of more than 30 most irresistible flavors
When we started we just had 4 most basic flavors of chocolate. There was no branding done, neither did we try to market our product. For one whole year we did not brand it, in fact we had no knowledge of how marketing helped a business to grow. And so the people of the city were not aware of what we were actually doing. The sales were quiet negligible. Next year, in the next addition of Samhiti we decided to brand our product and so we decided to name it as “Chocolicious- Irresistibly Delicious”. We came up with our business cards and labels for chocolates according to the flavors. This provided our homemade chocolates with recognition and the sales were very high when compared to the first year.
The journey was never easy. We put in the same amount of dedication and hard work each time we received orders from our customers. The taste, quality and the flavors that we provided helped us to sustain in the market along with other homemade chocolate makers in the city and the two most competitive brands Cadbury and Nestle. In spite of providing the best quality and taste of chocolates, the customers were not ready to buy it, as the market is very price sensitive. And till today only 2/4th of the market prefers homemade chocolates over regular branded chocolates.
Today, Chocolicious– Irresistibly Delicious makes chocolates of more than 30 most irresistible flavors that you crave more and more for. And this would never have been possible without the support of our parents and our customers who always came back with positive feedback. It makes us proud that till date we haven’t had a single unsatisfied customer. In fact, we have successfully delivered orders to Bangalore and by this we achieved another milestone. Being a part of this student magazine is like having added another golden feather in our hat.